Concept, TOV definition & copy

Mood influences the type of food we crave. To encourage people to explore new Subway meals, we created Moodfood—a platform that recommends Subway products based on your current mood. 

By analyzing the visual and flavor profiles of Subway products, we identified which foods align with different moods. We developed a fresh visual style and tone of voice for the platform: human, playful, and with just the right amount of edge.

To launch Moodfood, we made a dynamic film for social media with tailored versions for Instagram, TikTok, and YouTube.

Using a blend of sound effects, music, color, voice-over, and Subway’s signature products, we crafted a sensorial experience that vividly brought each mood to life.

Subway is best known for its Subs, as the name suggests. But many people don’t realize they can enjoy the same delicious toppings on a wrap. To encourage customers to swap their Sub for a wrap, we launched a campaign during Spring—a season symbolizing happiness and new beginnings.

Subway also offers great deals that deserve their own spotlight—separate from Moodfood but maintaining the same playful tone and visual style. To achieve this, we personified Subway products, giving each one its own unique voice and personality.

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