Concept, script & (social) copy

Everyone who plays sports knows that when you're dehydrated, everything feels more challenging. It can feel like you're up against the world’s greatest, rather than an average amateur opponent.

In Gatorade’s latest campaign, we brought this feeling to life with some of the world’s greatest athletes, showing how you can overcome it by refuelling with Gatorade and replacing what you’ve lost in sweat.

If you play football, it can suddenly feel like you’re up against the G.O.A.T.

If play basketball, it can feel as if NBA star Jason Tatum is trying to steal the ball.

If you’re a runner, it can feel like your feet are sinking into quicksand rather than bouncing back on the tarmac.