Concept & copy

When Viaplay launched in the Netherlands, people got a bit tired of yet another streaming service. Instead of trying to explain to people why Viaplay should be their number one choice, we decided to embrace their position as the extra streaming service. One that offers something new and exciting.
A little bit of thrill on the side.

We used the fact that Viaplay had the exclusive rights to Formula 1, by showing how even Max Verstappen - arguably one of the people with the most thrilling life, would get his extra dose of thrill from Viaplay. 

Translation headline:

"Finally some thrill in my life"