Concept & (UX) copy

Dutch beer brand Hertog Jan’s 'Grand Prestige' gets better with age. Only after 6 years of storing it under the right conditions, does the flavour reach its full potential. 

To elevate the craftsmanship positioning of Dutch beer brand Hertog Jan, we introduced Hertog Jan’s Digital Ageing Cellar: a website that takes six years to explore and age, just like a bottle of Grand Prestige beer.

RECOGNITION
Silver | Cannes Lions 2024
Gold | Spinawards
Silver | Epica Awards
Nomination | ADCN
Nomination | SAN Accent (2x)
Nomination | Dutch Interactive Awards

With the introduction of the Digital Ageing Cellar, now every bottle of Grand Prestige comes with an immersive 6-year masterclass to prepare both the bottle and the senses for the ultimate flavour experience.

After registering their unique bottle, beer lovers can discover how to perfectly store it. Then it all comes down to patience. Each year they receive an update on the progress of their bottle.

Each year beer lovers unlock a new content chapter with master brewer Gerard, explaining the evolution in their beer’s flavour.

Are you a beer lover yourself?